The pandemic has confined traditional networking events. Today, meetings take place by videoconference, on social media or through multiple digital channels. It seems obvious that the product or service must attract the attention of investors, employees, partners and many future customers. However, for a decade, you have been able to talk to them 24/7 on social media or by email. But the challenge is to stand out.

Thus, a LinkedIn user has more than 930 contacts on average but this is of no interest if he does not develop lasting relationships.

Robin Dunbar is a British anthropologist and evolutionary biologist specializing in the behavior of primates, director of the Institute for Cognitive and Evolutionary Anthropology at the University of Oxford.

He is known to have formulated Dunbar’s number, 148, a measure of the “cognitive limit” of the number of people with whom an individual can have stable relationships. And of those 150, less than 30 are considered close relationships.

Should you opt for organized networking, planned in advance and planned or rather for free networking, according to the meetings and the possibilities available to you?

The importance of networking

In business, relationships are as important as in private life. It is interesting to have a large enough body of knowledge to open the door to several different horizons, this is one of the particular features which can bring professional life closer to private life. A contact, a professional relationship in a competing company or in a large company in a completely different sector of activity can very quickly turn into a real development opportunity for your career. This is exactly what we call “networking” or, more commonly with the English term which is consecrated: networking.

Free or organized and fully planned networking?

Managing your networking for a professional, an executive or a business leader is something perfectly identical to the management of the relationships that we can maintain in our private life, but also something perfectly essential for the good development of a career. . People we meet, with whom we spend time around lively professional discussions, people we meet at meetings or seminars, all these professional relationships are worth nurturing to glean potential future possibilities.

However, networking is an area of ​​professional activity that is difficult to prepare, predictable in advance and for one and only one reason: we do not manage human relations as we could manage a set of tasks or a process. production. Organized networking would amount to the management and maintenance of human relations according to the interests left by the person. While free networking is more part of a natural vision of human relations, where all interest is built over time. And from a more down-to-earth point of view, professional meetings are not foreseen, they are captured, just like friendships, agreements and common interests.

Simplicity and honesty as a guarantee of success

As a business owner or senior executive, whatever the size of your company and whatever your sector of activity, never forget that quality professional relationships are never guided exclusively by interests, opportunities for professional development. Going to meet diverse and varied personalities, knowing how to take it upon yourself to reach out to others is a great advantage that many executives do not know how to demonstrate. It’s up to you to put forward this side of your personality, it’s up to you to build a solid network on which you can lean according to the evolutions of your professional and personal career.